JUMPSTART & PEARSON: October 2007

The 2007 Read for the Record event broke its own record thanks to a beautiful collaboration between a nonprofit organization and a large for-profit corporation.

(At left, San Francisco's treasurer, Jose Cisneros, reads to a couple of his young friends.)

Preliminary Results of the 2007 Read for the Record

Jumpstart broke the record for the greatest shared reading experience ever—the tally so far (and still counting) shows that over 258,000 children participated at 1,900 events nationwide

So far, the three states with the most participants are Texas, California, and Louisiana; the three cities with the greatest number of participants are San Antonio, TX; Naucalpan, Mexico; and Mesa, AZ

More than 100,000 copies of the official campaign book, The Story of Ferdinand, were donated to children in low-income communities

Jumpstart’s Mission and Pearson’s Support

“It’s amazing how powerful the collaboration between Jumpstart and Pearson is turning out to be,” says James Cleveland, Jumpstart’s new president. “As a team, we’re making huge strides.”

Event team members: (left to right) Chance Patterson (XM Satellite Radio), Jenny Raymond (The Pearson Foundation), James Cleveland (President, Jumpstart), Michelle Rhee (Chancellor, DC Schools)

Jumpstart is working toward the day when every child in America enters school prepared to succeed. The Jumpstart model is designed to enhance the educational efforts of Head Start and other early learning programs. By connecting with children early, through caring one-to-one relationships, Jumpstart promotes the crucial brain development and primary skill building that leads to success not only in school, but also in life.

Pearson, the international publishing and media group, began its partnership with Jumpstart in 2001 with a multi-million dollar commitment to create the Pearson Teacher Fellowship, which encourages—via financial support, training, and mentoring—high-achieving college students to enter the early education field by becoming preschool teachers in Head Start or other early learning centers.

Pearson is also a founding sponsor of Jumpstart’s Read for the Record campaign. Pearson's Penguin Young Readers division published a special edition of The Little Engine That Could for the inaugural campaign in 2006 and The Story of Ferdinand for this year’s event. The books include information about Jumpstart and important tips for making the most of reading time with young children. And, 100% of the proceeds from the sale of these books goes directly to Jumpstart.

“Pearson played a significant role in the success of this year’s Read for the Record,” says Cleveland. “Pearson Foundation’s president, Mark Nieker, has a team of Pearson employees, a core group involved in Jumpstart. The company as a whole gets involved, too, publishing the book, organizing events, doing service days, participating in the various reading events. They’re really hands on.”

This year Pearson hired a firm to put on a big celebration two nights before the event, to rally volunteers and get the media’s attention, and helped land the event on the Today show, which gave Read for the Record a huge national audience. The result of all this is that more and more people are beginning to see the importance and impact of Jumpstart’s program and they’re getting involved.

“It’s not just rhetoric,” Cleveland says about Jumpstart and its mission, “people are seeing that there really is something happening and it’s making a difference. At this year’s Read for the Record we saw commitments. We saw excitement. It created a new level of participation for next year’s event. We’re very excited.”

The Bottom Line

The Jumpstart/Pearson partnership helps Jumpstart achieve its mission in a way it couldn’t manage financially or logistically on its own, while it helps Pearson promote a positive company image and create the young readers who will become its consumer market of tomorrow. It’s a win-win situation for all involved, including the American public.

And so, we at And Now for the Good News give a big Good News pat on the back to the Jumpstart/Pearson team.

How You Can Get Involved

Whether you’re interested in donating money or your time and effort, these sites will get you started:

Jumpstart

Read for the Record

The Pearson Foundation

Click here to hear Jumpstart president James Cleveland talk about the 2007 record-breaking Read for the Record event and how you can get involved. He also reveals next year’s Read for the Record book—drum roll, please.

Click here for a public service announcement from Edward Asner

Click here to read the And Now for the Good News headline story